Chapter 1 Q.1

The basic communication model consists of a sender and a receiver. Each has there own jobs to be able to create and understand the message. Newspaper and magazines put there information into text form making the receiver use their eyes, while radio works the ears, and television makes viewer really work hard and use both eyes and ears.

A message sent whether through the mail or airwaves is always from a sender (producer, writer) to a receiver (the average consumer). Then, what makes the process a complete circle is the feedback. Newspaper articles and magazines send out information in text form and readers can usually comment on the articles in a letter back to the publishers or even a blog on their company website. Radio stations offer a direct channel for listeners to call in with suggestions or comments on the discussion of the day. Television, however, is much more an intrapersonal experience. Feedback can be transfered from viewer to viewer, then intercepted by the producers of the entertainment, but it is certainly has the least feedback included in it's process. 

Noise is much more prevalent on television than any other source. Commercials, immediate interruptions for news updates, and more senses are at work to decode the messages which creates a noisier atmosphere. More possibility for mechanical and audio error, as well as the wide range of entertainment offered can often disrupt the channel on which the information is being sent. 

The Model works best for radio situations. It is simply the closest form of interpersonal communication on a broader scale. While magazines and television decide what should be in the media, much of the radio talk shows and music playlist are determined by feedback from it's listeners. Receivers have to have a chance to complete the circle with feedback and visual and textual media are doomed to be slow and often don't even have a source for criticism at all.