Chapter 5 Q.1

I picked up a Consumer Reports : Cars magazine and was a bit overwhelmed with how much there was to "decode". The whole thing was full of facts, qualifications, and ratings. I shamefully say I am a guy who just isn't into cars enough to purchase a $6.99 magazine about them. However, I was able to paint a picture of someone who would. 

There is every car known to man, or at least available for purchase in this magazine. At first i thought it is for someone who is looking to make a new car purchase. Then I asked the people in my hall who had ever read the magazine. Most had and some even had a subscription. These are not guys who are about to make a $30,000 car purchase. My picture of the subscriber is a dreamer. Someone who goes straight to the Porsche section and says "Oh yeah, the Boxter got best ranking again. Sweet ride." Particularly a man who thinks he knows cars, when he really just likes looking at them. A student making his way through school imagining a huge salary. There of course is nothing wrong with this, I just think no one really uses the information, just likes to feel updated on what supposedly is hot. There are no advertisements other than nice pictures of the cars and pages with phone numbers to call to have cars appraised and help with buying or selling a used vehicle. These pages are separate from the magazine, so all the mag offers is number ranking for each car on how they feel about it specs. 

I can't describe physical characteristics of this man, but the mindset is to escape into a dream garage of any car you want. 1 out of every 10 readers is using it for a purchase, the rest for eye candy.