Chapter 7 Q.2

       Radio has the ability to be the most personable of any media outlet. It's not a guarantee, but with it's use of call-ins, request and talk shows, it seams that anyone can have an impression on a local station, which makes it personal. While TV is broadcasted and unchangeable, radio songs or programs are suggested and the viewers are more often the molders and creators of what we hear. No other outlet can react to immediate feedback from their receivers, be able to interpret and then shift the focus to what the people want to hear. 

       Music is a focus in Radio broadcasting now because narrative entertainment has evolved into a viewing experience. The radio has certainly not been sent to B level entertainment. Even if some do, watching Television in the car is a relatively unrealistic endeavor, so the radio music outlet is an effective source to satisfy listeners during there commute. Thanks to the many different radio stations genres, when eyes are being used for some other task all kinds of music can be playing in the background. 

       Just like a musical radio station reaches a specific audience, so does talk radio. This is not for old people. The stereotype of the archaic radio talk show is a myth, it is a large portion of AM and FM broadcasting. This is also not restricted to educational and political arguments. Talk radio has current events, news, weather, much like any talk show on television only with a more local feel. 

       Considering NPR, I myself listen to "Wait, Wait Don't Tell Me" which has a very broad audience and has contestants call in to be a part of it over the phone. Z100 being my favorite music, modern station at home, I actually called the score in for my high school football game and they played my voice over the radio. There are two examples of  how there are more opportunities for personal feedback in radio than any other outlet.