The basic idea of ESPN radio is a nationwide radio show consistent with the television show. It has the same shows, such as Sportscenter and PTI. However, it also serves a local purpose, having talk shows according to different regions. The advertising focus is tools, automobiles and repair, basic masculine advertising. They are effective because ESPN is such a large corporation, they are able to have the best in the business.
Community Radio - 90.9 FM
Very bland radio. Brutal music for my taste and irrelevant talk shows. However, it serves an important purpose. It is for anyone to use if needed, most likely for a fee, to promote an event or talk about something in current events. Much of the advertising is extremely local advertising, as in homemade company owners just speaking his mind about his product. It is effective because it is available for the average people.
KMTI AM 650 - 650 AM
Gas prices were a focus on this talk show, and the sponsor was a broken glass service. Then they moved on to how the increasing food prices is directly effected. The guy was a clearly biased christian bent on how evil industry is. Not very effective, completely criticizing a local caller who had what i thought was a decent understanding of economy. Not a radio station I would listen too, but perhaps strong Catholics that also looking for the conservative advertisements that it is run by.
Eagle KLGL - 93.7 FM
Super Hits Radio! All the oldies that were huge in the past few decades. It can be effective for all different kinds of people. This includes students, adults, kids, everyone can relate to all the different kinds. The advertising was for truck wenches and repairs, clearly a male dominated audience. The station is localized by snow college, so it no doubt has a strong higher education based listenership that contains most of its callers to the station. Most of the feedback and thus "molders" are college students.
KSL Radio - 1160 AM
Lots of feedback, many people talking back and forth, including a little music every once and a while. It was a refreshing collection of weather, sports, and news all combined into one show. The audience is broad, not very specialized. It may not have diehard listener, but it most likely collects listeners not satisfied with the other stations, most likely being the majority. The advertising is local grocers, stores, movies, basically business that added to the culture of the community.
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