Chapter 7 Q.1

ESPN Radio - 1230 AM

The basic idea of ESPN radio is a nationwide radio show consistent with the television show. It has the same shows, such as Sportscenter and PTI. However, it also serves a local purpose, having talk shows according to different regions. The advertising focus is tools, automobiles and repair, basic masculine advertising. They are effective because ESPN is such a large corporation, they are able to have the best in the business. 

Community Radio - 90.9 FM

Very bland radio. Brutal music for my taste and irrelevant talk shows. However, it serves an important purpose. It is for anyone to use if needed, most likely for a fee, to promote an event or talk about something in current events. Much of the advertising is extremely local advertising, as in homemade company owners just speaking his mind about his product. It is effective because it is available for the average people. 

KMTI AM 650 - 650 AM

Gas prices were a focus on this talk show, and the sponsor was a broken glass service. Then they moved on to how the increasing food prices is directly effected. The guy was a clearly biased christian bent on how evil industry is. Not very effective, completely criticizing a local caller who had what i thought was a decent understanding of economy. Not a radio station I would listen too, but perhaps strong Catholics that also looking for the conservative advertisements that it is run by. 

Eagle KLGL - 93.7 FM

Super Hits Radio! All the oldies that were huge in the past few decades. It can be effective for all different kinds of people. This includes students, adults, kids, everyone can relate to all the different kinds. The advertising was for truck wenches and repairs, clearly a male dominated audience. The station is localized by snow college, so it no doubt has a strong higher education based listenership that contains most of its callers to the station. Most of the feedback and thus "molders" are college students. 

KSL Radio - 1160 AM

Lots of feedback, many people talking back and forth, including a little music every once and a while. It was a refreshing collection of weather, sports, and news all combined into one show. The audience is broad, not very specialized. It may not have diehard listener, but it most likely collects listeners not satisfied with the other stations, most likely being the majority. The advertising is local grocers, stores, movies, basically business that added to the culture of the community. 

Chapter 6 Q.2

        I took a look at a daily herald and the clear majority was light hearted events and entertainment, with perhaps 20% hard news. Local Bakery sales, A canning supply shortage, and then the waiting list for donor organs reaching a huge amount. But, I was glad to read an article about someone going against the church and the author not showing much bias, simply displaying the facts and letting others comment on what was written. The comments were very biased and clearly anti-mormon, but the actual editors seemed to be decent "muckrakers", but without the muck and more just a laying down of new dirt that the audience could decide what to use it for.  I used the website as well, just to make mention, which is why was able to read feedback as well as add my own. I see more of the really objective writing in weeklies, but mostly in independent books on single political or economical people. Articles are of course written if something big did happens, but nothing revolutionary or against them. This I am thankful for, some things are better left unsaid, this reason for one is why we as a nation were so much more together in the past then we are now. Everyone is just out to find flaws in our leadership. Cast the first stone right? What I saw was good amount of information and entertainment in The Daily Herald, and perhaps most somewhat local newspapers.

Chapter 4 Q.1

Scott Baker                  - 3   Science, Fiction

Taylor Wilson             - 2   Sports, War

Greg Barnes                 - 0   n/a

Ty Albertsons              - 1   Fiction

Michael Christensen  - 0   n/a

Paul Vance                   - 4   Fantasy, Science Fiction

Dustin Welch              - 1    Non Fiction

Justin Ashby               - 0   n/a

Austin Riggers            - 5    All John Grisham

Shelby Brennan          - 15   Historical Fiction, Memoir, Fantasy

        The pattern follows a majority of guys liking science fiction, and the one girl reading WAY more books than the opposite sex and sticking to fiction, and non fiction. What books people read can often tell a lot about someone. Just the same, then kind of person can also tell a lot about what they read. In this growing technological society, I can see why the clear majority of books read are phantasy and science fiction. 

        With such a small amount of people being asked, I was amazed at how much I actually learned. All John Grisham? My roommate is a serious author follower, not to mention he would have kept going but school started. Thanks to the printing press and now more commercialized publishers, the world has consistent distinguishable authors that audiences can hold on too. I read all the Harry Potter books... unfortunately more than six months ago, so I remain n/a on my list, but when a smash book comes out, its like a movie. That is not what it was like not so long ago. Society is becoming socialized, and ever since perhaps Uncle Toms cabin there are just some books that everyone has read, and thats where we're all headed. 

Chapter 6 Q.1

       Metropolitan newspapers are going viral. There is opportunities online to view articles, weather, comics, even sudoku easier than subscribing to a daily. Let alone the convenience, the issue of pricing is a growing problem as well. With a lowering economy, stopping a newspaper subscription in the long run would save money. It even goes down to the tree hugger not wanting paper wasted. My uncle is a an editor for The Oregonian and has watched his co-workers getting laid off one by one. The subscriptions and advertisers are heading for cheaper sources. There are plenty of reasons why Larger newspapers are having to change their focus these days, so why has community papers been exceeding rather than receding? 

       An example in my life is the Valley Times of Beaverton, Oregon. When I played sports in High School, after every game I would look to see if my name was mentioned or my picture was taken in the newspaper. It often was! We would always subscribe to the more local magazine because we saw people we knew, people we wanted to know, and events that were happening right outside our house. We just couldn't get that from any other magazine. I personally like being a part of the news, which why i would rather read the Valley Times, or now the Daily Universe, rather than USA Today or The New York Times. 

Chapter 7 Q.2

       Radio has the ability to be the most personable of any media outlet. It's not a guarantee, but with it's use of call-ins, request and talk shows, it seams that anyone can have an impression on a local station, which makes it personal. While TV is broadcasted and unchangeable, radio songs or programs are suggested and the viewers are more often the molders and creators of what we hear. No other outlet can react to immediate feedback from their receivers, be able to interpret and then shift the focus to what the people want to hear. 

       Music is a focus in Radio broadcasting now because narrative entertainment has evolved into a viewing experience. The radio has certainly not been sent to B level entertainment. Even if some do, watching Television in the car is a relatively unrealistic endeavor, so the radio music outlet is an effective source to satisfy listeners during there commute. Thanks to the many different radio stations genres, when eyes are being used for some other task all kinds of music can be playing in the background. 

       Just like a musical radio station reaches a specific audience, so does talk radio. This is not for old people. The stereotype of the archaic radio talk show is a myth, it is a large portion of AM and FM broadcasting. This is also not restricted to educational and political arguments. Talk radio has current events, news, weather, much like any talk show on television only with a more local feel. 

       Considering NPR, I myself listen to "Wait, Wait Don't Tell Me" which has a very broad audience and has contestants call in to be a part of it over the phone. Z100 being my favorite music, modern station at home, I actually called the score in for my high school football game and they played my voice over the radio. There are two examples of  how there are more opportunities for personal feedback in radio than any other outlet.