ch.11 q.2

         

 Advertising has always been a form of manipulation that's "ok". In the end, advertising has not always been the most ethical way to get the word out. All the random blinking pictures during the movies, the army trying to recruit soldiers by displaying untrue promises. There are so many things that are wrong with advertising. However,  like the advertising professor said, if you blame advertising for the bad things, you have to blame them for the good things. So, I do. I love advertisements and there entertainment value. Even the late night infomercials I enjoy to watch. They can reach the confines of your home, get into my mind, and make me honestly think I want what they have to offer. For the longest time I thought cingular had the least amount of dropped calls, so I bought a cingular phone. Then I read an article saying the company would have to quit airing there commercials beca

use facts were proved that the information was incorrect. I was lied to! And yet I believed! Oh well, but what I am saying is it can deceive and perhaps stop kids from doing drugs, either way,they are effective and should be allowed. 

ch.11 q.1

          The two ad campaigns that I think are good are the Itunes and Geico series. My definition of good is entertaining and convincing. I have seen them so much that I can think to myself of what I want the next one to be like. When I start wanting to think of my own commercials, thats when I know they got me. The ads that I could never see again are the low budget ones such as United Cash and CARR Chevrolet. Yeah I can remember all the different lines and plugs of each commercial, but it was only to make fun of it. Commercials should be reminisced, not completely made fun of. The Itunes and Geico commercials have reoccurring themes, the car place and cash advance are just perfect for muting or getting a beverage. They have to stun me, they have to blow me away. After watching the sony commercials, I am ready to get a Sony HD television. 

ch.14 q.1

Well there are somethings that are absolutely not ok for any audience. These include

                - nudity

                - the "F" word

                - religious attacks

The other two are not so cut and dry. If it was a personal thing, I would say no mention of any sexual behaviors outside of basic sex. 

                - anul, masterbation, gay marriage

The last would be to not have anyone have sex that is in high school

                - high school sex

Although I am cutting this out, it is sad to make me think that it would still be ok for there to be sex at all before marriage to be represented. If I had my way, I would ask for it not to be promoted, perhaps mentioned, but rarely any visual showing of sex. I think I could keep a respectable audience with all these parts. Sex sells but content earns followers. 

ch.13 q.1

          I have a problem with a lot of the music artists displaying there bodies all over the place. There album covers are becoming less and less clothed. That display of public expression prevents me from purchasing the CD. I can't let any of my friends or family see what kind of CD I'm listening too. I can't imagine my mom finding a cover of a practically nude woman on the cover of my favorite band CD

          The most apparent example I can think of is Janet Jackson, displaying her bust for over 140 million people. While Janet's fame was dampened, Justin, who was a part of the planning for the whole incident. His career just took off! All because of the strip tease? Are you serious? This is a problem, should I rip off a co-workers clothing just to get well known in a company. No of course not, as soon as extreme behavior brings fame, thats when I stop listening. 

Ch.12 Q.2

          Promotion is my dads middle name. He is a marketing engineer and he know how to promote products like nobody's business. Methods that are exaggerated and blown out of proportion are commonly used and it's really difficult to find any litigation against them. There was a string of Cingular ads that consisted of the phrase "the service with the least amount of calls." This was researched by an independent firm and actually found out to be not true. We just simply can't trust all the promotions that we hear. They all have half truths associated with them, and when they are found to be fake, little retaliation is made by those that are deceived. While there are way less of the extreme cases, there are still promotional problems that plague our media. 

Ch.12 Q.1

Are public relations activities like image consulting ethical? Explain.

Put by the PR specialist at BYU image consulting is ethical, but I think I have a little different view on the matter. I think if people are going to be in the limelight than they need to be ready to accept the consequences for there actions. However, there are some instances where public figures are so valuable they need to be protected to keep our lives safe and our children isolated from the problems in the media. I wish the president had better PR. There are just different people that need different protection. Other than those political people, anyone can help coach or teach public figures how to speak and approach the public, but as soon as publicists are doing the interviews and running the shows, thats when I have a problem. I remember watching Michael Jackson's PR guy on the late show talking about how great he was and how much he just loves children. What a joke, I want to see him say it. Honestly, as if he said those word to the PR guy. 

Ch.9 Q.3

          Television has made the largest impact on society for many different reasons. The most hours spent out of all the different media outlets, at least for all those that I know, is spent watching TV. My grandma watches TV for hours every night. My father comes home from work and watches his favorite shows. I look forward every season for my own TV shows. It runs our lives! News, weather, entertainment, we can get everything from the television set. Movies come and go, the radio is music, and books are for studies, even the internet hasn't reached the top quite yet. The idea of live broadcasting appearing on a television set has revolutionized the modern world. From watching political campaigns to Planet Earth, there has never been such an eye opening experience such as the television.     

Ch.9 Q.2

The Office is probably the most obvious LCD show out there. They are just trying to hit the largest audience and make it entertaining to them, not worried about the affects of those that don't watch. However, Pushing Daisies is one of my favorite shows because it is on it's own level. It suits no audience, it is what it is and may not have as big of a following, but it offers an interesting outlet for those who get sick and tired of the everyday television show. Trying to "offend no one" is more of "offend everyone as to offend everyone". I am not saying it isn't o.k., because I love The Office, but if every show was as such, it would get extremely boring.

Ch. 9 Q.1

          I learned that television does not mean the same that it did when I was back home and going to high school. It takes up my priceless time. I just can't watch it mindlessly like I used to. In fact, I have decided to save up all my TV time for when LOST comes out so that I can indulge in every minute of it. I watched the late show every night for this whole week. I learned I prefer Letterman and Conan, which will soon be a problem when Conan takes over Leno's job. I also learned I can never catch shows that I casually watch. I saw The Office, Samantha Who, and Pushing Daisies all at random times during the week on the internet. It's easy and really the most effective way to get my entertainment as well as stay on track with my work. Television is wonderful!

Ch.8 Q.2

I have plenty ideas for making a box office hit. The question is not what I would make, but how much I would make.
My film would be about a young boy, growing up with loving parents and living a very sheltered life. Early on in his life he loses his family. He makes it out alive only because he feels that someone is watching over him, like he has a purpose in the near future. This boy begins to grow up in different homes and learns different skills at each location. For some strange reason, each foster home is a family specialized in some ability. He continues to live life until he is presented with a challenge at school. His friend and a bully are fighting, rather than breaking them up he watches as the pulp is blasted out of his face. Just before the knockout blow, he jumps in, punches the bully right in the nose and lays him down.
The boy would continue with his life not thinking much of his skills. Until one fateful day he meets a man that mysteriously seems familiar. This man saved his life, and has a message for him. "Prepare yourself, one day you will save the world." the man said, then he leaves yelling "I will be with you every step of the way."
The boy who has become a man stands up and proceeds with life. He marries and has children. The trials come at his most trying times in life. These are not epic trials, but the results of his work ripple effect to saving the world. he's not a superhero, all he is the little guy that does the little things to make sure everything works out. This wouldn't be revealed until the end, but how epic will it be for a little guy to save the day! My interpretation will be the most interesting effect of the film. I just want people to understand that everything they do can and will effect the world in one way or another.

Ch.8 Q. 1

The amount of sex and violence in movies is rarely used to determine the caliber of a movie. Citizen Kane is one of the most historic films of all time and yet there is little violence and sex in it compared to recent films. The problem in society today is how audiences don't stand up for the parts they don't like in films. Even though someone was completely repulsed by a chapter in a movie, the rest of it was pretty good so that warrants a good appraisal for the film. When friends ask him how the movie was, he tells them it was great, there was some bad parts, but it's still really funny. As soon as we allowing movies to be o.k., the next wave will be borderline, until again we o.k. them, and the process continues. An example is how Hollywood doesn't understand how the film 300 really didn't need that sex scene to be epic, or a nude oracle dancing to bring fortune. The edited movie was fantastic as well!
When Cleanflix was running I was getting really excited. I thought we had reached a new level of separating ourselves from streamline, then they were immediately shut down. My hopes were lost, but my dreams still remain that someday Hollywood will learn to produce exemplary films with less sex and violence. Until then I may just be the reason it may never come, because I will probably be watching the movies anyway.

Chapter 7 Q.1

ESPN Radio - 1230 AM

The basic idea of ESPN radio is a nationwide radio show consistent with the television show. It has the same shows, such as Sportscenter and PTI. However, it also serves a local purpose, having talk shows according to different regions. The advertising focus is tools, automobiles and repair, basic masculine advertising. They are effective because ESPN is such a large corporation, they are able to have the best in the business. 

Community Radio - 90.9 FM

Very bland radio. Brutal music for my taste and irrelevant talk shows. However, it serves an important purpose. It is for anyone to use if needed, most likely for a fee, to promote an event or talk about something in current events. Much of the advertising is extremely local advertising, as in homemade company owners just speaking his mind about his product. It is effective because it is available for the average people. 

KMTI AM 650 - 650 AM

Gas prices were a focus on this talk show, and the sponsor was a broken glass service. Then they moved on to how the increasing food prices is directly effected. The guy was a clearly biased christian bent on how evil industry is. Not very effective, completely criticizing a local caller who had what i thought was a decent understanding of economy. Not a radio station I would listen too, but perhaps strong Catholics that also looking for the conservative advertisements that it is run by. 

Eagle KLGL - 93.7 FM

Super Hits Radio! All the oldies that were huge in the past few decades. It can be effective for all different kinds of people. This includes students, adults, kids, everyone can relate to all the different kinds. The advertising was for truck wenches and repairs, clearly a male dominated audience. The station is localized by snow college, so it no doubt has a strong higher education based listenership that contains most of its callers to the station. Most of the feedback and thus "molders" are college students. 

KSL Radio - 1160 AM

Lots of feedback, many people talking back and forth, including a little music every once and a while. It was a refreshing collection of weather, sports, and news all combined into one show. The audience is broad, not very specialized. It may not have diehard listener, but it most likely collects listeners not satisfied with the other stations, most likely being the majority. The advertising is local grocers, stores, movies, basically business that added to the culture of the community. 

Chapter 6 Q.2

        I took a look at a daily herald and the clear majority was light hearted events and entertainment, with perhaps 20% hard news. Local Bakery sales, A canning supply shortage, and then the waiting list for donor organs reaching a huge amount. But, I was glad to read an article about someone going against the church and the author not showing much bias, simply displaying the facts and letting others comment on what was written. The comments were very biased and clearly anti-mormon, but the actual editors seemed to be decent "muckrakers", but without the muck and more just a laying down of new dirt that the audience could decide what to use it for.  I used the website as well, just to make mention, which is why was able to read feedback as well as add my own. I see more of the really objective writing in weeklies, but mostly in independent books on single political or economical people. Articles are of course written if something big did happens, but nothing revolutionary or against them. This I am thankful for, some things are better left unsaid, this reason for one is why we as a nation were so much more together in the past then we are now. Everyone is just out to find flaws in our leadership. Cast the first stone right? What I saw was good amount of information and entertainment in The Daily Herald, and perhaps most somewhat local newspapers.

Chapter 4 Q.1

Scott Baker                  - 3   Science, Fiction

Taylor Wilson             - 2   Sports, War

Greg Barnes                 - 0   n/a

Ty Albertsons              - 1   Fiction

Michael Christensen  - 0   n/a

Paul Vance                   - 4   Fantasy, Science Fiction

Dustin Welch              - 1    Non Fiction

Justin Ashby               - 0   n/a

Austin Riggers            - 5    All John Grisham

Shelby Brennan          - 15   Historical Fiction, Memoir, Fantasy

        The pattern follows a majority of guys liking science fiction, and the one girl reading WAY more books than the opposite sex and sticking to fiction, and non fiction. What books people read can often tell a lot about someone. Just the same, then kind of person can also tell a lot about what they read. In this growing technological society, I can see why the clear majority of books read are phantasy and science fiction. 

        With such a small amount of people being asked, I was amazed at how much I actually learned. All John Grisham? My roommate is a serious author follower, not to mention he would have kept going but school started. Thanks to the printing press and now more commercialized publishers, the world has consistent distinguishable authors that audiences can hold on too. I read all the Harry Potter books... unfortunately more than six months ago, so I remain n/a on my list, but when a smash book comes out, its like a movie. That is not what it was like not so long ago. Society is becoming socialized, and ever since perhaps Uncle Toms cabin there are just some books that everyone has read, and thats where we're all headed. 

Chapter 6 Q.1

       Metropolitan newspapers are going viral. There is opportunities online to view articles, weather, comics, even sudoku easier than subscribing to a daily. Let alone the convenience, the issue of pricing is a growing problem as well. With a lowering economy, stopping a newspaper subscription in the long run would save money. It even goes down to the tree hugger not wanting paper wasted. My uncle is a an editor for The Oregonian and has watched his co-workers getting laid off one by one. The subscriptions and advertisers are heading for cheaper sources. There are plenty of reasons why Larger newspapers are having to change their focus these days, so why has community papers been exceeding rather than receding? 

       An example in my life is the Valley Times of Beaverton, Oregon. When I played sports in High School, after every game I would look to see if my name was mentioned or my picture was taken in the newspaper. It often was! We would always subscribe to the more local magazine because we saw people we knew, people we wanted to know, and events that were happening right outside our house. We just couldn't get that from any other magazine. I personally like being a part of the news, which why i would rather read the Valley Times, or now the Daily Universe, rather than USA Today or The New York Times. 

Chapter 7 Q.2

       Radio has the ability to be the most personable of any media outlet. It's not a guarantee, but with it's use of call-ins, request and talk shows, it seams that anyone can have an impression on a local station, which makes it personal. While TV is broadcasted and unchangeable, radio songs or programs are suggested and the viewers are more often the molders and creators of what we hear. No other outlet can react to immediate feedback from their receivers, be able to interpret and then shift the focus to what the people want to hear. 

       Music is a focus in Radio broadcasting now because narrative entertainment has evolved into a viewing experience. The radio has certainly not been sent to B level entertainment. Even if some do, watching Television in the car is a relatively unrealistic endeavor, so the radio music outlet is an effective source to satisfy listeners during there commute. Thanks to the many different radio stations genres, when eyes are being used for some other task all kinds of music can be playing in the background. 

       Just like a musical radio station reaches a specific audience, so does talk radio. This is not for old people. The stereotype of the archaic radio talk show is a myth, it is a large portion of AM and FM broadcasting. This is also not restricted to educational and political arguments. Talk radio has current events, news, weather, much like any talk show on television only with a more local feel. 

       Considering NPR, I myself listen to "Wait, Wait Don't Tell Me" which has a very broad audience and has contestants call in to be a part of it over the phone. Z100 being my favorite music, modern station at home, I actually called the score in for my high school football game and they played my voice over the radio. There are two examples of  how there are more opportunities for personal feedback in radio than any other outlet.   

Chapter 5 Q.1

I picked up a Consumer Reports : Cars magazine and was a bit overwhelmed with how much there was to "decode". The whole thing was full of facts, qualifications, and ratings. I shamefully say I am a guy who just isn't into cars enough to purchase a $6.99 magazine about them. However, I was able to paint a picture of someone who would. 

There is every car known to man, or at least available for purchase in this magazine. At first i thought it is for someone who is looking to make a new car purchase. Then I asked the people in my hall who had ever read the magazine. Most had and some even had a subscription. These are not guys who are about to make a $30,000 car purchase. My picture of the subscriber is a dreamer. Someone who goes straight to the Porsche section and says "Oh yeah, the Boxter got best ranking again. Sweet ride." Particularly a man who thinks he knows cars, when he really just likes looking at them. A student making his way through school imagining a huge salary. There of course is nothing wrong with this, I just think no one really uses the information, just likes to feel updated on what supposedly is hot. There are no advertisements other than nice pictures of the cars and pages with phone numbers to call to have cars appraised and help with buying or selling a used vehicle. These pages are separate from the magazine, so all the mag offers is number ranking for each car on how they feel about it specs. 

I can't describe physical characteristics of this man, but the mindset is to escape into a dream garage of any car you want. 1 out of every 10 readers is using it for a purchase, the rest for eye candy. 

Chapter 5 Q.2

Personally, the electronic media hasn’t changed my experience with magazines at all.  I read what my family has a subscription too and not much more.  I know many magazines are available online, even most without a subscription, but with so many other things available on a computer, why would I spend time trying to read articles? There are more suitable channels such as yahoo and msn that give plenty of information and entertainment. With magazines being so definite, so specific to a hobbyists needs then it is worth the payment of a subscription to be mailed to the door.  The Sony reader is a nice idea, but time will tell whether people actually want to pay money to be able to read what they want with out the use of paper.  

Chapter 1 Q.2

2 months ago, I would have said television was the most effective form of mass media in the realm of both entertainment and persuasion, but now being a busy college student I see that TV is more foreign than I thought it could ever be.  The internet is the new best way to inform and entertain.  I look at my email and the homepage has all the biggest information right there whether  I want to see it or not. If I want to watch any certain part of a film, I could see it on Youtube. Its wireless, all I need is a wi-fi connection (which is all over campus) and I can get what I want. It's free! Newspapers and TV news may have more local updates, but I can search most local newspapers online now and cut out the printed paper all together. It's simple, easy and effective to only have a computer and be able to be connected to such a number of outlets in the world. 

The exception is persuasion. A computer screen does nothing for convincing me. It can entertain and inform, but nothing I see on the internet will convince me. Not everything is more believable in paper print, but newspapers and journals have a higher standard that I can better believe and trust to help me make my decisions. I am not about to live on a computer, I need all resources, but if I had to choose only one, it would certainly be the internet and the computer.

Chapter 4 Q.2

Textbooks are bad enough reading the endless lines of heavy textbooks. I can’t even begin to imagine staring at a luminescent 13-inch screen to get the same information.  I have tried it. I have read the scripture on my iPod touch for a few nights and after even a few minutes my eyes and mind are exhausted.  Even now there are options that make both channels available, but if I could I would prefer paper over a lighted screen any day. It’s a luxury to see everything on the internet if I forgot my books or honestly had to much to carry from class to class, but with my schedule it is very simple to schedule what books I need at one time to make my load light. Some will use it, but most will not. Electronic viewing will never become the only medium for text; there will always be paperback and bindings to which we will decode messages. It has simply been around too long to go away. 

Chapter 3 Q.2

Every night when I walk home from wherever or whatever I was doing I look into room 1002 of budge hall and see a boy glued to the TV screen.  He’s not the only one. I have friends from my high school who is now a professional videogame player. I honestly can’t truly call him a friend, as I never see him. He wouldn’t even play games with his friends because it would bring down his skill. 

         More realistically though, most people can play games and have a social life. Anyone who thinks we will one day all stare at our computer screens on Facebook is silly and small-minded. You have to have friends to make Facebook interesting. You have to do things, post happenings, pictures and relationship changes to make it interesting. Us as an active people, movie watchers, hikers, swimmers, and partiers post what we do for others to read. It will not consume our lives, only become a part of it. 

Chapter 3 Q.1

The only Japanese movie that is ever made is full of ninjas, fighting and Kong Fu. Stereotype! Obviously there are many genres similar to the US, perhaps the only ones that appear on American screens is action.  Forget foreign films, the whole comedy circuit is run by humorous stereotypes used as mockery or sarcasm. Even in interpersonal communication people who are stereotyped laugh about stereotypes about themselves. It’s everywhere!

            Stereotypes can be negative, and perhaps most of the time are, but the kind I enjoy are for comedy. One of my favorite movies of all time is Airplane! The movie is riddled with views of certain ethnicities and their tendencies in a humorous way. Black people talking “jive”, obviously the only way they talk, as well as religious monks cornering people, even attacking them. I am not saying stereotyping can be true, but if used correctly it can be hilarious, even to those being stereotyped. Singles Ward? Need I say more? 

Chapter 1 Q.1

The basic communication model consists of a sender and a receiver. Each has there own jobs to be able to create and understand the message. Newspaper and magazines put there information into text form making the receiver use their eyes, while radio works the ears, and television makes viewer really work hard and use both eyes and ears.

A message sent whether through the mail or airwaves is always from a sender (producer, writer) to a receiver (the average consumer). Then, what makes the process a complete circle is the feedback. Newspaper articles and magazines send out information in text form and readers can usually comment on the articles in a letter back to the publishers or even a blog on their company website. Radio stations offer a direct channel for listeners to call in with suggestions or comments on the discussion of the day. Television, however, is much more an intrapersonal experience. Feedback can be transfered from viewer to viewer, then intercepted by the producers of the entertainment, but it is certainly has the least feedback included in it's process. 

Noise is much more prevalent on television than any other source. Commercials, immediate interruptions for news updates, and more senses are at work to decode the messages which creates a noisier atmosphere. More possibility for mechanical and audio error, as well as the wide range of entertainment offered can often disrupt the channel on which the information is being sent. 

The Model works best for radio situations. It is simply the closest form of interpersonal communication on a broader scale. While magazines and television decide what should be in the media, much of the radio talk shows and music playlist are determined by feedback from it's listeners. Receivers have to have a chance to complete the circle with feedback and visual and textual media are doomed to be slow and often don't even have a source for criticism at all.